KNOW YOUR SHOPPER AND

DELIVER EFFECTIVE PROMOTIONS

Take this short quiz to find out more about your shoppers' preferences
Start the Quiz

Discounts are important to shoppers, but which statement is more accurrate?

Some shoppers only pay attention to a single channel. Which channel has the higher single channel loyalty?

What % of shoppers DO NOT respond to online promotions?

TRUE OR FALSE. Only 8% of shoppers do not respond to in-store promotions.

HIGHER OR LOWER?

Globally, 75% of shoppers are enticed to purchase with a % off discount.

What % of people only pay attention to promotions on their phone?

GERMANY or USA?

Before purchasing, whose shoppers seek out in-store promotions more often?

FRANCE or UK?

When comparing shoppers, which country's shoppers are more enticed to purchase if provided a coupon?

REAL CUSTOMERS, REAL DATA

* Results below from actual Revionics customers

Not Generating Sales Lift

When starting to break down the detail of every promotion: halo, cannibalization, individual vehicle lift, and vendor funds by key metrics, one customer discovered that 60% of promotions were not generating a sales lift. By putting in a governance program to stop these and other unprofitable promotions, they are expecting to save $24 million in 1 year.

Big Losses from Few Promotions

The difficulty is identifying those promotions out of the hundreds that are the real problems. Often it can be just a few that bring everything down. One retailer found that over half of its profit losses were generated by just 4.6% of their promotions in its basic assortment.

Canceling Out of Benefits

In a baseline analysis of their previous promotion performance of new Revionics customers, on average 1/3 of revenue lift and 1/2 of profit lift is due to demand transference or cannibalization of other items. So on its own, the promotion may look successful, but holistically for the company, they fall short. 

Two Step Process

Most customers are adopting a 2 step process for moving forward. The first step is identifying and stopping any ineffective promotions. The next step is optimizing future promotions. Stopping the bleeding is the first step. You need to deliver what your customers want, when they want them and in the manner they want them.